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Strategic Partnership Announcement
Rock Chalk Strategies, LLC is proud to partner with Prometheus Intelligence to deliver next-generation digital advertising for political campaigns. From streaming television ads on platforms like Roku, Hulu, Sling and premium networks…to digital out-of-home placements that reach voters in their daily environments…to audio advertising that engages audiences while they’re on the road… Rock Chalk Strategies deploys a fully integrated, cross-channel digital ecosystem designe
christiemalchow
Apr 121 min read


When a Campaign Ad Reaches the Wrong Voters, It Wastes Money
In a recent review of digital ad delivery during an active campaign, we identified a serious but common problem in modern political media buying: Ads were being served outside the intended voter universe. That is not a minor technical issue. It is wasted campaign spending . In any race, impressions delivered outside the target electorate do not help persuade the voters who will decide the outcome. They do not improve turnout among the people who matter most. They do not mo
christiemalchow
Apr 124 min read


Rising Utility Bills Aren’t Just a PSE Issue. They’re a Policy Issue.
When people see a headline about Puget Sound Energy seeking another major rate increase, the natural reaction is to blame the company whose name appears on the bill. That reaction is understandable, but it is incomplete. This is not simply a PSE-at-fault issue. It is, to a meaningful extent, the result of policy decisions made by the Washington State Legislature over the last several years. Two laws matter here: the Clean Energy Transformation Act (CETA) and the Climate Com
christiemalchow
Mar 83 min read


Washington Senate Bill 5993 Medical Debt Interest in Washington: Consumer Protection and Institutional Tradeoffs
Illustrative Example Washington State’s SB 5993 would cap interest on medical debt at 1% simple interest per year , including post-judgment interest, and prohibit interest during certain charity care review periods. On its face, the policy is straightforward: reduce the rate at which unpaid medical bills grow. For voters, the consumer benefit is easy to grasp. The institutional implications are more complex. This analysis outlines both. What the Bill Changes SB 5993 would: C
christiemalchow
Feb 173 min read
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