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Campaigns are still too often run on instinct. A few conversations at the grocery store. A packed town hall. A volunteer who “knows the district.” A consultant who swears a tactic worked in a different race, in a different year, under different conditions. It feels like strategy. But more often, it’s familiarity masquerading as certainty. The truth is more direct: “Feels” is not a methodology. It’s a shortcut—and it’s frequently biased by personal experience, prior campaigns

For years, small businesses assumed TV advertising was out of reach—too expensive, too broad, and too risky. But that world no longer exists. Today, thanks to data-driven digital TV and streaming platforms, local businesses can run highly targeted TV ads that reach the right people at the right time, without wasting a single dollar on audiences that don’t matter to their business. At Rock Chalk Strategies , this is exactly what we do. TV Advertising Has Changed — And It Favo

When a large-scale development project stalls, the impact ripples far beyond the construction site. The recent news of The City of Cle...